Oriopea's solutions
Providing tailored business development, digital marketing, and event engagement support for pharma, biotech, and healthtech organisations
Business Development
Build meaningful connections and actionable pipelines
Business Development focuses on direct engagement and opportunity structuring.
The offer includes:
Market analysis – identify key players, trends, and opportunities in your ecosystem
Lead generation & segmentation – sourcing and qualifying prospects that match your strategic criteria
B2B outreach – personalised contact sequences to reach decision-makers (Hubspot emailing, Waalaxy Linkedin campaign, targeted messaging)
Pipeline structuring – implementing workflows and CRM tools to track and prioritise opportunities
Prospect nurturing – supporting ongoing engagement to build relationships over time
- Reporting & tracking – monitoring performance and optimising strategies
Expected outcomes:
Clarity on market opportunities and relevant targets
Better organisation and prioritisation of outreach efforts
Stronger foundation for building meaningful connections
Digital Marketing
Activate digital channels and touchpoints
Digital Marketing ensures your organisation is visible, consistent, and easier to stand-out within its ecosystem.
The offer includes:
Channel audit and strategy – evaluate which platforms matter most for your audience (LinkedIn Company Page, website, newsletters, etc.)
Search / SEO basics – optimisation of website visibility for key biotech/business development terms
Social media support – planning and cadence recommendations to increase reach and engagement
Performance tracking – simple analytics setup to measure digital traction and visibility trends
Expected outcomes:
Greater visibility among relevant decision-makers
Improved credibility of your organisation
Clear measurement of digital performance and engagement
Creative Strategy
Define brand positioning, messaging, and visual identity
Creative strategy defines your value proposition, narrative, and brand coherence to ensure your message is clear and differentiated.
The offer includes:
Positioning analysis – review of your current narrative vs competitors
Value proposition refinement – clear, differentiated messaging tailored to audiences
Content strategic planning – defining what content you need and why (e.g., thought leadership, product story, customer narratives)
Creative assets support – assistance with drafting pitch decks, presentations, visuals, taglines, key messages
Expected outcomes:
Clear and coherent communication of your innovation
Stronger differentiation in the market
Consistent messaging across all stakeholder interactions
Events & Meetings
Select, attend, and maximise the value of industry events
Events & Meetings support purposeful and aligned interactions with your broader strategic objectives.
The offer includes:
Event screening – identifying relevant conferences, trade shows, workshops, and networking opportunities
Preparation for participation – defining objectives, targeting key contacts, preparing messages
On-site support – assistance during events to facilitate networking and relationship building
Post-event follow-up – summarising interactions, prioritising contacts, and creating an action plan to convert meetings into business opportunities
Expected outcomes:
Efficient participation in strategic events
Increased visibility with key decision-makers
Conversion of interactions into qualified prospects
